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April 07, 2004

Where the buck stops

I'm sitting in a Starbucks in Chelsea (NYC). While my gf & I were in Chicago recently, we started talking about how we only drink Starbucks on the road. When away from the Northwest (Imbler & Washington) it is kind of a cultural touchstone, and makes us feel like we're home, doesn't matter if we're in Chicago, Florida or Pennsylvania. Of course, when we are home we often don't drink Starbucks, because we know of a better local coffee shop. Just goes to show you what corporations can be good for, a national brand you trust! Interestingly, to me at least, the type of bohemian folk who dislike corporate brands might be leading to the decline of local businesses, as they push for a mobile, wandering culture, unrooted in place or time.

Posted by razib at 07:34 PM