Seeing what you want to see….

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See What You Want to See: Motivational Influences on Visual Perception:

People’s motivational states-their wishes and preferences-influence their processing of visual stimuli. In 5 studies, participants shown an ambiguous figure (e.g., one that could be seen either as the letter B or the number 13) tended to report seeing the interpretation that assigned them to outcomes they favored. This finding was affirmed by unobtrusive and implicit measures of perception (e.g., eye tracking, lexical decision tasks) and by experimental procedures demonstrating that participants were aware only of the single (usually favored) interpretation they saw at the time they viewed the stimulus. These studies suggest that the impact of motivation on information processing extends down into preconscious processing of stimuli in the visual environment and thus guides what the visual system presents to conscious awareness.

(via Chris)

Why does this matter? People see what they want to see, and their logic leads them to what they want them to see. Thank god natural science has reality!

5 Comments

  1. I think many autistic spectrum folks are blind to a lot of what is seen in the minds eye (but perceived to be reality) by regular people. So some make good scientists.

  2. These results can’t be right! Must be a data error or equipment failure.

  3. “Damn, another outlier.” *toss*

  4. Wake up!!! This study is about preconscious processing of stimuli. It’s also old news.

  5. I think many autistic spectrum folks are blind to a lot of what is seen in the minds eye (but perceived to be reality) by regular people. So some make good scientists. 
     
    Where are you getting this from?

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