new malt beverages Recently I've been noticing a lot of hard-liquor-themed malt beverages: Bacardi Silver, Jack Daniels Hard Cola, Smirnoff Ice, Skyy Blue, Captain Morgan Gold, Stoli Citrona and Sauza Diablo. Now most TV networks won't air ads for hard liquor. But I've seen lots of TV ads for these malt products which merely share a name, and this provides de facto advertising for the liquors themselves. Hence my idea for several new malt beverages: Camel Cooler, Marlboro Malt, and Seattle's favorite, American Spirit Spirit. Update: John Perich points out that the good makers of Kool-aid had this idea decades ago.