The fourth column reports that in regions where more people report regularly attending religious services (per National Election Studies 2004), overall subscription rates are not statistically significantly different from subscriptions elsewhere...However, in such regions, a statistically significantly smaller proportion of subscriptions begin on Sundays, compared with other regions. In particular, a 1 percent increase in the proportion of people who report regularly attending religious services is associated with a 0.10 percent reduction in the proportion of purchases that occur on Sunday. This analysis suggests that, on the whole, those who attend religious services shift their consumption of adult entertainment to other days of the week, despite on average consuming the same amount of adult entertainment as others.