Monday, November 18, 2002
A lighter shade of brown
This article bemoans the lack of colored faces in magazine publishing. Progress is being made-in the form of the likes of Halle Berry (the image that serves as the link to the article).
It is noted repeatedly that the magazine reading public is diversifying. There are some red herrings thrown in about the % of the general population that is now non-white (not everyone reads Cosmopolitan at the same rates). Magazine publishing is also segregated to some extent, so one reason Cosmo doesn't have many black faces on its cover is that black beauty magazines fill that niche. Of cours, one reason it doesn't have so many black readers is that there aren't any black faces-so round and round it goes....
But what I find interesting is The New York Times definition of "non-white." In the United States Halle Berry is of course non-white:
And race itself has become more complicated and less definable, said Mr. Wynter. He suggests that many of the Latin superstars like Jennifer Lopez are often seen not as minorities by young white teenagers, but as a different kind of white person. Very few of the breakout artists featured on covers are dark skinned.Here are some of the non-whites listed above that grace covers: Enrique Iglesias. Despite his Spanish (so in the US automatically assumed to be Latin American) surname-his father is from Spain (Madrid), while his mother is a Spanish Filipina (the pictures I've seen indicate mostly European blood). Christina Aguilera. Her mother is Irish-American, her father is Ecuadorian, and from the one photo I've seen, a light-skinned mestizo (it seems unlikely that someone of full Amerindian blood would immigrate to the United States). She is predominantly of European ancestry from the looks. The Times says: The singers Shakira, Beyoncé Knowles, and Christina Aguilera, all nonwhite, have at times worn blond hair that is indiscernible from that of Britney Spears.I have kept track of the careers of both Christina and Britney (as my friends know) despite a lack of interest in their music. The Times characterizes Christina as non-white and Britney as white, but the fact is that Ms. Spears' hair is as fake and her general complexion swarthier than Ms. Aguilera. Take a look see:
But a newer generation of men's magazines seem to find ethnicity sexy. In the last year, 5 of the 12 women featured on the cover of Maxim, the spectacularly successful young men's magazine owned by Dennis Publishing USA, were other than white.In the interest of thorough research, I decided to look up the cover of Maxim for 2002. Kelly Hu and Lucy Lui are Asian (Kelly is actually Eurasian-though she's from Hawaii so the combination is hard to parse). Not too surprising. Shakira is as I said marginally non-white, while Beyonce is high-yellow. I don't know who the other non-white person was supposed to be, though it might have been at the tail end of 2001. In any case, one thing you notice about the article is that it spends an inordinate amount of time on blacks, who are underrepresented from what I can see in "men's magazines"-and from what I read in women's magazines as well, some on Latinos who are generally phenotypically white (if Christina's mother was from Ecuador she wouldn't be considered non-white), while shafting Asians, when the women are pretty well represented in men's magazines. As Asia Carrera said: when guys want a change up from a big-boobed blonde, they go for an Asian. All this indicates to me that the journal of record writes stories on race to satisfy its own internal quota of guilt, and is more concerned with liberal politics at the paper rather than the real world. Perhaps because its based in New York, they can pretend that Christina Aguilera and Enrique Iglesias serve as the faces of Latino America, while ignoring Asians who concentrate on the Pacific Rim. I hope this post generates some traffic.... (though they might not stay long since there aren't any Britney Nipple Slips) Godless provides an existence proof: In response to Jon Jay Ray - there are Indian women that I'd wager are cross-culturally attractive. Aishwarya Rai is one example: ![]() ![]() |
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